Yay, Nan!
I'm a creative producer who brings big ideas to life. Whether that's launching a breakout brand at a 4,000-person conference, building marketing campaigns from scratch, or orchestrating complex productions that deliver results within tight parameters. With over 10 years in entertainment and tech, I've worked on everything from Emmy-winning shows at Amazon Prime Video to major rebrands at Spotter. What drives me most is partnering with creative talents to bring their visions to life. I believe great production is about removing barriers and creating the right conditions for impactful work.
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Experiences
Download my full resume01.
Spotter
Director of Marketing Production
Feb 2024 - Present
Feb 2024 - Present
- Built marketing production capabilities from scratch, cutting costs by 75% while delivering faster results
- Directed marketing production for Spotter Showcase event in just 1.5 months with major press coverage
- Led company-wide rebrand positioning Spotter as premium destination for top creators
- Made Spotter Studio the breakout brand at VidSummit, exceeding membership goals by 35%
- Created company's first functional budget tracking system adopted across teams
02.
Amazon Prime Video
Sr. Creative Producer & Campaign Manager
Jan 2022 - Feb 2024
Jan 2022 - Feb 2024
- Campaign managed high-profile Freevee Originals including Emmy-winning Judy Justice and Jury Duty
- Built automated campaign management system adopted across US, DE, and UK teams
- Scaled FAST Program marketing from zero to 50 ad spots monthly globally
- Created budget tracking system that cut creative spend by 10% year over year
- Led brand and B2B production including high-visibility New Front campaigns
03.
Amazon Prime Gaming
Sr. Product Marketing Manager
Mar 2020 - Dec 2021
Mar 2020 - Dec 2021
- Launched Amazon's Crown Channel on Twitch with 4M live audience for inaugural show
- Built and scaled high-performing marketing organization, reducing cost per view by 30%
- Drove multi-show marketing campaigns achieving 15K average viewership
- Managed partnerships with Nintendo and Riot Games for tentpole events
04.
Amazon Retail
Marketing Manager, Visual Content
Apr 2017 - Feb 2020
Apr 2017 - Feb 2020
- Pioneered Watch & Shop video commerce platform, scaling from 20 to 100 seller videos monthly
- Launched Launchpad's first integrated digital campaign achieving highest social engagement in company history
- Led major rebrand from Amazon Exclusives to Amazon Launchpad across 20+ teams
- Produced 5 live-action commercials in 6 months breaking traffic records for holiday landing pages
- Generated 9.1B campaign impressions (+235% QoQ) and 16.7M storefront pageviews (+30% QoQ)
05.
Spark Growth Partners
Digital Marketing Strategist
May 2014 - Apr 2017
May 2014 - Apr 2017
- Managed complex multi-vertical campaign portfolio launching 6 concurrent holiday campaigns
- Developed revenue-generating service offerings driving client upsells and company growth
- Multitasked across social strategy, web design, email marketing, and paid advertising
- Created conversion optimization and website UX design service programs
