View

Valorant: wwFEST

Company:
Amazon Prime Gaming
Year:
2025
My role:
Director of marketing production
Creative director:
Johnny Mabie
Event Director:
Gabriel Molton
Agency:
Daydream
Credits:
Valorant: wwFest was a high-profile gaming event show on Amazon's Crown Channel featuring competitive Valorant gameplay and celebrity participation. The show was part of Crown Channel's strategy to capture the esports audience and establish Amazon's presence in competitive gaming content, combining live tournament action with entertainment elements.
Scope of work
  • Developed and executed the go-to-market strategy for wwFest, a global digital music festival celebrating Valorant's anniversary
  • Collaborated with artists, agents, and creative agencies to coordinate performances and creative direction
  • Managed all media planning and media buying across digital channels
  • Produced comprehensive marketing assets including static graphics, motion content, and video promos
  • Coordinated with PR teams, talent reps, and Riot Games to support press releases and media coverage
  • Launched awareness and engagement campaigns targeting global Valorant and Twitch audiences

    • ‍

    Back to all projects
    *Disclaimer: All images have been used only for showcasing this project and all copyright reserved to the perspective owner

    Have a project in mind or a role you think I'd be a fit for? I'm always open to new opportunities and creative collaborations. Feel free to reach out. I'd love to connect and chat.

    Linkedin

    Nan Wang

    Back to top
    YayNanWang@Gmail.com