Yay, Nan!
I'm Nan, a creative producer and marketing strategist based in Los Angeles. I've spent the last decade bringing bold ideas to life across entertainment, tech, and brand, working on everything from Emmy-nominated series to creator-led activations. I thrive in messy, ambiguous situations—turning unclear briefs into executable campaigns while juggling multiple projects and stakeholders. I can handle strategy and execution, jump into design work when needed, and maintain a network of freelancers and agency partners to scale resources. I believe great work combines strategy, storytelling, and solid organization.
When I'm not working, I'm getting dragged around by my two dogs, Bandit the Pomeranian and Booger the Corgi. We go on adventures together, and I take approximately 10,000 photos of them even though they all look the same. I refuse to delete anything and just keep buying more cloud storage like a responsible dog parent. I also like to take pictures with and of other people's dogs. Yay, dogs!
Spotter
Feb 2024 - Present
- Built marketing production capabilities from scratch, cutting costs by 75% while delivering faster results
- Directed marketing production for Spotter Showcase event in just 1.5 months with major press coverage
- Led company-wide rebrand positioning Spotter as premium destination for top creators
- Made Spotter Studio the breakout brand at VidSummit, exceeding membership goals by 35%
- Created company's first functional budget tracking system adopted across teams
Amazon Prime Video
Jan 2022 - Feb 2024
- Campaign managed high-profile Freevee Originals including Emmy-winning Judy Justice and Jury Duty
- Built automated campaign management system adopted across US, DE, and UK teams
- Scaled FAST Program marketing from zero to 50 ad spots monthly globally
- Created budget tracking system that cut creative spend by 10% year over year
- Led brand and B2B production including high-visibility New Front campaigns
Amazon Prime Gaming
Mar 2020 - Dec 2021
- Launched Amazon's Crown Channel on Twitch with 4M live audience for inaugural show
- Built and scaled high-performing marketing organization, reducing cost per view by 30%
- Drove multi-show marketing campaigns achieving 15K average viewership
- Managed partnerships with Nintendo and Riot Games for tentpole events
Amazon Retail
Apr 2017 - Feb 2020
- Pioneered Watch & Shop video commerce platform, scaling from 20 to 100 seller videos monthly
- Launched Launchpad's first integrated digital campaign achieving highest social engagement in company history
- Led major rebrand from Amazon Exclusives to Amazon Launchpad across 20+ teams
- Produced 5 live-action commercials in 6 months breaking traffic records for holiday landing pages
- Generated 9.1B campaign impressions (+235% QoQ) and 16.7M storefront pageviews (+30% QoQ)
Spark Growth Partners
May 2014 - Apr 2017
- Managed complex multi-vertical campaign portfolio launching 6 concurrent holiday campaigns
- Developed revenue-generating service offerings driving client upsells and company growth
- Multitasked across social strategy, web design, email marketing, and paid advertising
- Created conversion optimization and website UX design service programs
