Yay, Nan!
I'm Nan, a creative producer and marketing strategist based in Los Angeles. I've spent the last decade bringing bold ideas to life across entertainment, tech, and brand, working on everything from Emmy-nominated series to creator-led activations. I thrive in messy, ambiguous situations—turning unclear briefs into executable campaigns while juggling multiple projects and stakeholders. I can handle strategy and execution, jump into design work when needed, and maintain a network of freelancers and agency partners to scale resources. I believe great work combines strategy, storytelling, and solid organization.
When I'm not working, I'm getting dragged around by my two dogs, Bandit the Pomeranian and Booger the Corgi. We go on adventures together, and I take approximately 10,000 photos of them even though they all look the same. I refuse to delete anything and just keep buying more cloud storage like a responsible dog parent. I also like to take pictures with and of other people's dogs. Yay, dogs!
Spotter
Feb 2024 - Present
- Spearheaded the successful launch of Spotter Studio at VidSummit, securing key sponsorships and engaging top YouTube creators like Dude Perfect.
- Produced Spotter Showcase, the first advertiser–creator upfront, featuring industry leaders like MrBeast and Kinigra Deon to connect media buyers with creators.
- Led Spotter’s company-wide rebrand, developing new brand identity systems, visual guidelines, and a secure brand portal.
- Built and scaled an in-house marketing production studio, integrating agencies and freelancers for diverse digital campaigns.
- Developed and implemented budget management systems, improving forecasting, spend allocation, and cross-team financial transparency.
Amazon Prime Video
Jan 2022 - Feb 2024
- Managed marketing and campaign production for originals, including Judy Justice, Jury Duty, and Bosch: Legacy, overseeing creative execution from onset capture through launch.
- Improved creative operations by building workflows and campaign systems for key art, trailers, media assets, and thumbnails, streamlining delivery across US, UK, and DE teams.
- Directed brand production for Freevee, from high-quality consumer ads to the NewFront campaign with sizzles, OOH, stage visuals, and experiential activations.
- Scaled the FAST (Live Channels) program from single digits to 50+ monthly campaigns, creating content calendars, motion templates, and partner portals adopted globally.
- Developed and implemented budget tracking systems, improving reporting, forecasting, and cross-team financial alignment.
Amazon Prime Gaming
Mar 2020 - Dec 2021
- Led the launch of Amazon’s Crown Channel on Twitch, building the brand identity and creative strategy for a premium live-show experience.
- Developed and led marketing campaigns for live shows with major partners such as Nintendo and Riot Games, aligning sponsors, partners, and talent to business goals.
- Oversaw integrated campaigns across paid, social, Amazon O&O, and talent, delivering global-scale events like Pokémon and Valorant: wwFest.
- Built and scaled the Crown Channel marketing team, growing from a one-person function to a four-member team while managing vendors, budgets, and media partnerships.
Amazon Launchpad
Apr 2017 - Feb 2020
- Directed the rebrand of Amazon Exclusives to Amazon Launchpad, creating a new style guide, storefront strategy, and campaigns across Amazon O&O and social.
- Pioneered video commerce and livestream shopping with Watch & Shop, building workflows and merchandising programs that supported 100+ brands and 250+ products monthly.
- Secured approval and led Launchpad’s first integrated campaigns, including Summer and Holiday launches with live-action spots, social activations, and Amazon O&O promotion.
- Collaborated with cross-functional teams to align brand, creative, and campaign strategy across product, design, and sales.
Spark Growth Partners
May 2014 - Apr 2017
- Created SparkMap, a digital strategy program that became a key driver of new-client revenue and secured the agency’s largest ongoing account.
- Directed customer acquisition, testing, and optimization programs, including A/B testing and creative improvements that lifted client conversion rates.
- Built analytics and website optimization programs that drove redesigns, conversion projects, and long-term client expansions.
- Partnered with sales on pitches, proposals, and strategy decks, contributing to multi-channel wins across paid, social, email, and web.
