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Amazon Freevee Brand Production

Company:
Amazon Prime Video
Year:
2025
My role:
Director of marketing production
Creative director:
Ryan Bernis, Rolyn Barthelman
Event Director:
N/A
Agency:
Buck, Hook
Credits:
Natasha Sydor, Shai Tricther
Freevee brand marketing encompassed high-visibility campaigns that positioned Amazon's free streaming service in the competitive entertainment landscape. This included major industry events like New Fronts, experiential activations, and comprehensive brand campaigns that elevated Freevee's profile among advertisers, media partners, and consumers while establishing its identity as a premium free streaming destination.
Scope of work
  • Managed all brand production needs across creative, events, and ad sales initiatives
  • Produced high-visibility videos such as the NewFront sizzle, navigating complex leadership, stakeholder, and 3P studio reviews
  • Created monthly ad campaigns across U.S., UK, and Germany markets
  • Scaled FAST channel marketing, producing 50+ ads/month with NBCU, Lionsgate, and Sony
  • Collaborated with Legal, PR, and studio partners to manage approvals and ensure compliance
  • Managed team budget across media, events, creative, and production
  • Built a Smartsheet-based budget tracking system to streamline reporting and spend visibility

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    Have a project in mind or a role you think I'd be a fit for? I'm always open to new opportunities and creative collaborations. Feel free to reach out. I'd love to connect and chat.

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    Nan Wang

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    YayNanWang@Gmail.com