Crown Channel
Company:
Amazon Prime Gaming
Year:
2025
My role:
Director of marketing production
Creative director:
N/A
Event Director:
N/A
Agency:
Daydream, EAT
Credits:
Jason Estepan, Marc Glecman
## Crown Channel Launch & Growth
Crown Channel was Amazon's premium gaming destination on Twitch, featuring original shows and live content targeted at gaming audiences. The channel launched with high-profile collaborations including Nintendo partnerships and celebrity talent like Trevor Noah, establishing Amazon's presence in the competitive gaming streaming space with shows like Chasing the Crown, Valorant wwFest, and Prime Day specials.
Scope of work
- Served as one-person marketing engine leading go-to-market strategy and creative production
- Collaborated cross-functionally with product, content, and PR teams for seamless execution
- Managed key external relationships with studios like Nintendo and talent representatives
- Oversaw full-cycle project management from concept to launch including vendor negotiations
- United internal stakeholders and external partners under shared creative vision for high-impact campaigns
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*Disclaimer: All images have been used only for showcasing this project and all copyright reserved to the perspective owner
