Judy Justice
Company:
Amazon Prime Video
Year:
2025
My role:
Director of marketing production
Creative director:
Paul Venaas, Tyler Greco
Event Director:
N/A
Agency:
The Refinery.
Credits:
Judy Justice was a flagship original series for Amazon Freevee featuring Judge Judy Sheindlin handling legal disputes in a new streaming format. The Emmy-winning show became one of Freevee's most successful originals, running for three seasons and launching a spinoff series, Tribunal Justice, expanding the "Judy-verse" on the platform.
Scope of work
- Served as main point of contact for all marketing activities across three seasons
- Built trusted strategic partnership with Judge Judy's executive producer beyond traditional marketing scope
- Provided guidance on creative direction, brand alignment, and cross-functional initiatives
- Oversaw campaign timelines, asset development, and stakeholder approvals for flagship content
- Led successful launch of spinoff series Tribunal Justice with cohesive campaign approach
- Simultaneously led the launch of Tribunal Justice, expanding the Judy-verse with a cohesive brand and campaign rollout
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