Freevee FAST Channel
Company:
Amazon Prime Video
Year:
2025
My role:
Director of marketing production
Creative director:
Ryan Bernis
Event Director:
N/A
Agency:
Hook
Credits:
Chandni Shah
Freevee FAST (Free Ad-Supported Streaming Television) channels were curated linear programming streams featuring content from major studio partners like Lionsgate, NBCU, and Sony. These channels provided viewers with 24/7 streaming experiences similar to traditional TV channels but delivered through Freevee's platform, expanding the service's content offerings beyond just on-demand originals.
Scope of work
- Scaled FAST Program marketing from zero to 50 ad spots monthly globally
- Created marketing production workflow adopted by UK and DE teams
- Managed high-volume creative production within tight budget constraints
- Coordinated content calendar and secured high-visibility placements for FAST channels
- Became primary contact for studio partners including Lionsgate, NBCU, and Sony
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