Spotter Studio
Company:
Spotter
Year:
2025
My role:
Director of marketing production
Creative director:
Vanessa Ong
Event Director:
Jenna Duncalf
Agency:
Hook
Credits:
Chris Kuchta, Chris Schwaar, Jason Estepan, Rebecca Murphy, Suzette Sagisi, Stephanie Hallett
Spotter Studio was a new service offering from Spotter designed to provide creators with comprehensive production and growth resources. The launch needed to establish Studio as a distinct brand while maintaining a connection to the parent company, targeting creators looking for elevated support and professional development opportunities in the creator economy.
Scope of work
- Led creative and marketing production for Spotter Studio, from brand launch to campaign execution
- Produced key events and activations, including VidSummit launch
- Built and managed a hybrid creative team (agencies + freelancers)
- Oversaw content production across web, video, social, and events
- Developed scalable workflows and managed the full marketing budget
- Drove cross-functional alignment across product, sales, and brand teams
- Led Spotter’s rebrand and launched the company-wide brand portal
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